Home care providers from around Australia have been recognised in the Reader’s Digest’s Annual Trusted Brands Awards.

Cathy Thomas

Now in its 23rd year, the awards celebrate brands trusted by consumers in the categories of services, food and appliances.

In the Home Care category, awards were given out for different states and territories, with Blue Care voted the most trusted home care brand in Queensland.

Established in 1953, the provider is part of UnitingCare Queensland and has more than 9,000 employees in 80 communities across Queensland.

Cathy Thomas, Group Executive of Aged Care and Community Services at UnitingCare, said this award comes “off the back of a period of challenge”.

“For a provider delivering high-quality and essential care services to older Queenslanders, the power and recognition of trust cannot be understated,” she said in a statement.

“Our residents, clients and their families rely on us every day to provide them with person-centred, compassionate care; promoting dignity and respect and prioritising their health and wellbeing; so that they can live their best possible lives.”

Taking out the award for NSW and ACT in the home care category was Anglicare, with Bolton Clarke taking out the award for South Australia and Northern Territory.

Australian Unity won in the Victoria and Tasmania division and Silver Chain took out the award in Western Australia.

The winners were chosen from a survey independently conducted by research company Catalyst Research, which invited a sample of over 3,000 Australian adults, from every state and territory, to rate the brands they trust the most.

“Trust is an emotion that fuels our decision whether we are conscious of it or not. It is that intangible quality that signals reliability and integrity,” Readers Digest said on its website.  

“Whether it is a product or service, trust is what reassures us that we are making the right choice. Cost, quality and desirability are all important factors for consumers. Yet it’s vital for a brand to stay true to its promises.”

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